project WORLDVIEW worldview theme playing card #26 description         copyright 2013               Home          

spade WV Theme...                   #26A / 26B               ...individual<--->nature


I value having the freedom to spend money and buy things. If I like what a product can do for me, like its image and the message associated with it--and I encounter these images / messages everywhere -- I will buy it. If I am envious of something someone else has, I will work to get one for myself. When I tire of a possession, I discard it for something new. Often, I express who I am through what I buy. Often I find my needs can be met if I shop around, and I like to shop. (Note: Many consumers prefer things or experiences that are bigger, louder, longer, stronger, faster, with more power or more features. Often such a “more is better” mentality is part of a “knows no limits” mindset.)